‘TODAY’ Continues to Close Ratings Gap with GMA

NEW YORK – September 5, 2014 – NBC’s TODAY continues to gain momentum and post significant ratings growth.  For the week of August 25, TODAY posted its biggest A25-54 audience in three months (since the week of 6/2/14).  Versus the same week last year, TODAY cut GMA’s total viewer lead by a whopping 33%.   TODAY also posted growth in total viewers and A18-49 week-to-week.

Season-to-date, TODAY is posting the largest total viewer growth of the morning news shows gaining nearly 300k.  TODAY ranks as the #1 morning news broadcast in A18-49 for the season.

TODAY HIGHLIGHTS:

• TODAY averaged 4.446 million total viewers, beating CBS This Morning by +56% (+1,592,000)
  • This was TODAY’s best P2+ delivery and widest gap versus CBS since the week of 6/9/2014
• TODAY averaged 1.705 million A25-54 viewers, +93% (+821,000) ahead of CBS
  • This represents TODAY’s biggest A25-54 viewer audience since the week of 6/2/2014 and biggest win over CBS since the week of 6/9/2014
  • TODAY delivered a 1.4 A25-54 rating, doubling CBS’s delivery (+100%, or +7 tenths)
• Among A18-49 viewers, TODAY was the #1 broadcast posting 1.384 million and topping GMA by +3% (+45,000) and CBS by +137% (+801,000)
• Compared to the same week last season, TODAY cut GMA’s total viewer lead by 33%
• Week-to-week, TODAY posted growth in total viewers (+2%, or +87,000), rating W/A18-49 (+8%/+10%), and rating M25-54 (+11%)
• Versus the 3Q’14 average, TODAY posted the biggest growth in total viewers (+6%, or +245,000) while also increasing in rating W/A18-49 (8%/+10%) and rating W/M/A25-54 (+6%/+11%/+8%)
  • TODAY reduced GMA’s total viewer lead by 10% versus 3Q levels
• Season-to-date, TODAY is posting the largest total viewer growth among the morning news broadcasts (+6%, or +276,000)
  • TODAY has also seen season-to-date gains in rating W/A18-49 (+7%/+9%), and rating W/M25-54 (+5%/+10%).  Among A25-54 viewers, TODAY is up +5% (+96,000) year-over-year.
  • Compared to last season, TODAY has widened its advantages over CBS by 1% in total viewers and 14% among A25-54 viewers
• TODAY continues to rank as the #1 morning news program season-to-date in all 18-49 demo ratings

RATINGS DATA:

Week of August 25

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NBC’s TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, and Don Nash is the executive producer.