Event gathers industry leaders to discuss unprecedented growth, record-breaking viewership numbers and soaring sponsorship deals reshaping the sport
ENGLEWOOD CLIFFS, N.J., March 31, 2025 – CNBC, First in Business Worldwide, today announced that it will produce “CNBC Sport: Inside the Business of Women’s Basketball,” a new event on the sidelines of the Women’s NCAA Championship on Saturday, April 5 in Tampa, FL. The invitation-only event is exclusively sponsored by JPMorganChase.
Hosted by CNBC Squawk Box Co-Host Becky Quick and featuring CNBC Media & Sports Reporter Alex Sherman, “CNBC Sport: Inside the Business of Women’s Basketball” will bring together some of the industry’s key players to explore what’s driving this surge in interest and engagement, the ongoing investment gaps, and the strategies needed to ensure long-term sustainability and success.
“The explosive growth in women’s sports driven by incredible athletes with powerful personal stories and record-breaking fan engagement is creating exciting new business opportunities,” said KC Sullivan, CNBC President. “The biggest weekend in women’s college basketball is the ideal venue to demonstrate the power of our CNBC Sport editorial vertical and our best-in-class live events platform. We’re thrilled to have JPMorganChase, a company leaning into the women’s sports ecosystem, as our partner for this inaugural event.”
“JPMorganChase is thrilled to partner with CNBC Sport to power the business conversation around women’s basketball on one of the largest stages in sports: NCAA Women’s Final Four,” said Kate Schoff, Managing Director, Sports & Entertainment Marketing Strategy, JPMorganChase. “We look forward to hearing from the executives, entrepreneurs and elite athletes setting the new standard and shaping the future of the women’s sports industry.”
Speakers include:
- Micky Lawler, Commissioner, Unrivaled
- Nneka Ogwumike, WNBA Seattle Storm player & President, Women’s National Basketball Players Association
- Jessica Robertson, Co-Founder and Chief Content Officer, Togethxr
The event will also feature a sponsored panel session with WNBA Las Vegas Aces star
A’ja Wilson and JPMorganChase Managing Director, Sports & Entertainment Marketing Strategy Kate Schoff, moderated by Deep Blue Sports + Entertainment Founder and Chief Executive Officer Laura Correnti.
In July 2024, CNBC announced its focus on sports business with the launch of a new vertical, CNBC Sport, which covers the convergence of sports, business and investing. To keep up with the latest news, sign up for the weekly CNBC Sport newsletter with Alex Sherman, which brings the most significant news, unmatched insights and exclusive interviews from the worlds of sports business and media.
To learn more about “CNBC Sport: Inside the Business of Women’s Basketball” and to register to attend the event, please visit: https://www.cnbcevents.com/inside-business-womens-basketball-2025/.
To learn more about CNBC Events, attending, speaking or sponsoring, go to: https://www.cnbcevents.com/.
For more information contact:
Jennifer Dauble
CNBC
t: 201.735.4721
m: 201.615.2787
Erin Kitzie
CNBC
t: 201.735.4739
m: 201.753.8107
