- New data from IPSOS confirms CNBC as Asia’s most consumed business news brand
- The network’s TV channel remains the top business news channel in all 11 markets surveyed
- Ipsos also finds CNBC reaches more high net-worth individuals than any other financial or business news media brand
SINGAPORE, 05 Nov 2020 – CNBC International has retained its title as the top business and financial multiplatform news brand across Asia, according to new data published today.
The Ipsos Affluent Asia survey, which provides a comprehensive overview of media for the top 13% by income of the population, also found CNBC to be the number one business and financial news television network across all eleven Asian markets surveyed, including Hong Kong and China. Since the inception of the survey in 1997, CNBC TV has been the undisputed leader in business and financial news among affluent adults in the Asia Pacific region.
CNBC reaches 12.2 million of Asia Pacific’s most affluent every month, the data shows, 53% more than its closest competitor. The survey also confirmed more HNW investors, C-suite, and decision makers consumed CNBC than any other business and financial news media brand.
John Casey, President and Managing Director of CNBC International said: “Once again CNBC has proven itself as the go-to financial news brand in Asia. We’re extremely thankful to our audience for continuing to choose us as their source of essential information in these unprecedented times.”
Today’s publication comes as CNBC also reports strong digital traffic and growth in its Asia and international markets. For the month of September, CNBC’s digital platforms experienced a 52% unique visitor growth Y-O-Y in Asia. Globally, CNBC.com recorded 43% more monthly unique visitors than its closest competitor.
For more information on CNBC, follow @CNBCi and @CNBCiPR.
Source:
Ipsos Affluent Asia H2 2020 11 markets (Australia, China, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand), Adobe Analytics, September 2020/2019, Comscore Worldwide Rollup Multi-Platform, August 2020.
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