- New data from IPSOS confirms CNBC as Asia’s foremost business news brand
- The network’s TV channel overtakes its nearest rival in Hong Kong meaning it’s now the top choice of business news television in every market Ipsos surveys in APAC
- Money talks! Ipsos also finds CNBC reaches more high net-worth individuals than any other financial or business news media brand
SINGAPORE, 21 May 2020 – CNBC International has retained its title as the top business and financial multiplatform news brand across Asia, new data published today shows.
The Ipsos Affluent Asia survey, which provides a comprehensive overview of media for the top 13% by income of the population, also finds CNBC to be the number one television network across all ten Asian markets surveyed, including Hong Kong.
The survey states CNBC reaches 10 million of Asia Pacific’s most affluent every month, 40% more people than its nearest competitor. The survey also confirmed more C-suite and decision makers consumed CNBC than any other business and financial news media brand.
KC Sullivan, President and Managing Director at CNBC International said “In these extraordinary times, there is no finer endorsement for the outstanding work of our team both in Asia and around the world. Now, more than ever, audiences are turning to brands they trust. We’re extremely proud consumers across the region make the choice to consume CNBC.”
Today’s publication comes as CNBC also reports record-breaking digital traffic both in Asia and across its international markets. For the month of April, the network saw its audiences more than double to the same time last year.
For more information on CNBC, follow @CNBCiPR.
Source: Ipsos Affluent Asia Q3-Q4 2019 10 markets (Australia, Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, South Korea Taiwan, Thailand), P30D Entity consumption – Any Devices and P30D TV Viewership and Adobe Analytics.
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