TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years
TODAY Tops GMA for 79 Consecutive Weeks in A25-54, Its Best Streak in More Than 5 Years
TODAY Grows Advantages in Key Demo Year Over Year
TODAY Remains #1 in the Key Demo for Past 10 Years
NEW YORK – February 19, 2025 – For the first time in seven years, TODAY is the top-rated morning show across the board in total viewers, A25-54 and A18-49 season-to-date. For 79 weeks straight, NBC News’ TODAY was the number-one morning show in the key demo A25-54. Additionally, TODAY also grew its demo lead over GMA versus the prior year.
TODAY is now leading in total viewers by its widest margin in 13 seasons and is posting its biggest key demo lead in eight seasons versus GMA.
KEY WEEKLY POINTS:
- #1 in A25-54 for 79 consecutive weeks – longest demo win streak in over 5 years (since August 2019)
- TODAY has beaten GMA by at least 100,000 demo viewers for the 30th week in a row
- Compared to prior year, TODAY increased its demo lead vs. GMA by 44% and more than doubled its advantage vs. CBS (129% higher)
- Versus prior year, TODAY improved its total viewer lead over CBS by 85%
- Season-to-date, TODAY is the #1 morning show across-the-board for first time in 7 years
- Vs. GMA, TODAY is posting its biggest total viewer lead in 13 years, A25-54 lead in 8 seasons, and A18-49 advantage in 7 seasons
- TODAY now leads GMA by +28,000 total viewers this season (compared to a -173,000 gap this time last year) and has increased its A25-54 lead by 90%
- Vs. CBS, TODAY holds its biggest total viewer lead in 5 years and its best A25-54 and A18-49 advantages in three years
TODAY averaged 645,000 A25-54 viewers, beating Good Morning America by +158,000 (+32%) and leading CBS Mornings by +288,000 (+81%)
- TODAY has been the #1 morning show for 79 consecutive weeks (since 8/14/2023), its longest streak in over five years (since August 2019)
- TODAY beat GMA by at least 100,000 demo viewers for the 30th week in a row
- Compared to the same week last year, TODAY improved its A25-54 advantage vs. GMA by 44% (+158,000 vs. +110,000 prior year) and more than doubled its lead over CBS (+288,000 vs. +126,000 prior year, or 129% higher)
TODAY averaged 417,000 A18-49 viewers, beating GMA by +114,000 (+38%) and leading CBS by +183,000 (+78%)
TODAY averaged 2.680 million total viewers, leading CBS by +610,000 (+29%)
- TODAY was the #1 ranked morning show on Monday and Tuesday
2024-25 SEASON-TO-DATE (9/23/2024-2/16/2025)
TODAY is the #1 ranked morning show across the board this season
Total Viewers:
- TODAY leads GMA by +28,000 total viewers, a reversal from the -173,000 gap seen at this point last year and its biggest advantage in 13 seasons (since 2011-12)
- Versus CBS, TODAY’s +699,000 total viewer advantage is 30% higher than it was at the same point last season (+538,000) and is at a 5-year high
A25-54:
- TODAY leads GMA by +218,000 A25-54 viewers:
- TODAY has widened its demo lead by 90% (+218,000 vs. +115,000 prior year) and is TODAY’s biggest viewer advantage over GMA in 8 seasons (since 2016-17)
- TODAY is drawing its biggest share of A25-54 viewers of network morning shows (44.4%) in 13 seasons (since 2011-12)
- Versus CBS, TODAY’s A25-54 advantage of +302,000 is 31% higher than at the same point last season (+231,000 last season) and at a 3-year high
A18-49:
- TODAY leads GMA by +156,000 A18-49 viewers:
- A18-49 advantage is up 47% (+156,000 vs. +106,000 prior year) and is TODAY’s largest advantage over GMA in 7 seasons (2017-18)
- TODAY is drawing its biggest share of A18-49 viewers of network morning shows (44.9%) in 13 seasons (since 2011-12)
- Versus CBS, TODAY leads by +195,000 A18-49 viewers, a 4% improvement vs. prior year (+188,000)
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