TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years
TODAY Grows Advantages Across-the-Board Year Over Year
TODAY Remains #1 in the Key Demo for Past 10 Years
NEW YORK – February 4, 2025 – For the first time in seven years, TODAY is the top-rated morning show across the board in total viewers, A25-54 and A18-49 season-to-date. For the 14th week straight, TODAY topped ABC’s “Good Morning America” in both total viewers and the key demo. Additionally, TODAY more than tripled its key demo advantage over GMA versus the prior year.
TODAY is now leading in total viewers by its widest margin in 13 seasons and is posting its biggest key demo lead in eight seasons versus GMA.
Source: Nielsen Panel, L+SD, 1/27/2025-2/2/2025. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- TODAY ranks #1 across-the-board for the 14th consecutive week, its longest streak since April 2012
- #1 in A25-54 for 77 consecutive weeks – longest demo win streak in over 5 years (since August 2019)
- #1 in A18-49 for the 78th consecutive week – longest win streak in over 3 years (since May 2021)
- TODAY improved its advantages over the competition across the board versus prior year
- Season-to-date, TODAY is the #1 morning show across-the-board for first time in 7 years
TODAY averaged 2.704 million total viewers, beating Good Morning America by +42,000 (+2%) and leading CBS Mornings by +573,000 (+27%)
- TODAY ranked #1 in total viewers for the 14th consecutive week, its best run since April 2012
- TODAY has won 14 of 19 weeks this season in total viewers
- Week-over-week, TODAY improved its total viewership advantage vs. GMA by 45% (+42,000 vs. +29,000 prior week)
- Compared to the same week last year, TODAY reversed its total viewership gap into a win over GMA (+42,000 vs. -145,000 prior year) and increased its lead vs. CBS by 14% (+573,000 vs. +502,000 prior year)
TODAY averaged 705,000 A25-54 viewers, beating GMA by +246,000 (+54%) and leading CBS by +295,000 (+72%)
- TODAY has been the #1 morning show for 77 consecutive weeks (since 8/14/2023), its longest streak in over five years (since August 2019)
- TODAY has beaten GMA by at least 100,000 demo viewers for the 28th week in a row
- Week-over-week, TODAY increased its A25-54 viewership by +43,000 (up +6%) while improving its demo advantage over GMA by 34% (+246,000 vs. +184,000 prior week) and over CBS by 8% (+295,000 vs. +274,000 prior week)
- Compared to prior year, TODAY was the only program to increase in A25-54 viewership (+45,000, up +7%), more than tripled its demo lead over GMA (+246,000 vs. +67,000 prior year), and improved its advantage over CBS by 76% (+295,000 vs. +168,000 prior year)
TODAY averaged 432,000 A18-49 viewers, beating GMA by +147,000 (+51%) and leading CBS by +145,000 (+51%)
TODAY Digital had 7.6M unique visitors
- The brand drove 33.2M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/23/2024-2/2/2025)
TODAY is the #1 ranked morning show across the board this season
Total Viewers:
- TODAY leads GMA by +37,000 total viewers, a reversal from the -180,000 gap seen at this point last year and its biggest advantage in 13 seasons (since 2011-12)
A25-54:
TODAY is drawing its biggest share of A25-54 viewers of network morning shows (44.5%) in 13 seasons (since 2011-12)
TODAY leads GMA by +222,000 A25-54 viewers:
TODAY has widened its demo lead by 91% (+222,000 vs. +116,000 prior year) and is TODAY’s biggest viewer advantage over GMA in 8 seasons (since 2016-17)
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