TODAY Tops GMA in Total Viewers for Month of January, Biggest January Win Over GMA Since 2012
TODAY Grows Advantages Across-the-Board Year Over Year
TODAY Remains #1 in the Key Demo for Past 10 Years
NEW YORK – January 28, 2025 – TODAY was the number-one morning show outright for the month of January, topping “Good Morning America” in total viewers and the key A25-54 and A18-49 demos. TODAY has topped the competition in total viewers and the key demos for the past five out of six months. The win marks TODAY’s biggest January total viewer victory versus GMA since 2012.
Last week, TODAY ranked #1 for the 13th consecutive week and grew its advantages across the board vs. prior year in total viewers, A25-54 and A18-49. TODAY is now leading in total viewers by its widest margin in 13 seasons and is posting its biggest key demo lead in 8 seasons, versus GMA.
Source: Nielsen Panel, L+SD, 12/30/2024-1/26/2025. Average audience based on regularly-titled telecasts only.
KEY MONTHLY POINTS:
- #1 in total viewers for 3rd consecutive month and 5th win in the last 6 months
- First monthly “three-peat” since February 2018
- Biggest January total viewer win vs. GMA in 13 years (2012) and vs. CBS in 5 years (2020)
- #1 in A25-54 for the 17th consecutive month
- #1 in A18-49 for the 29th consecutive month (116 of the last 118 months since April 2015)
TODAY averaged 2.820 million total viewers, beating Good Morning America by +91,000 (+3%) and leading CBS Mornings by +796,000 (+39%)
TODAY averaged 687,000 A25-54 viewers, beating GMA by +215,000 (+46%) and leading CBS by +304,000 (+79%)
TODAY averaged 452,000 A18-49 viewers, beating GMA by +161,000 (+55%) and leading CBS by +214,000 (+90%)
WEEK OF 1/20/2025
Note: All three morning shows were retitled due to the Martin Luther King, Jr. holiday and coverage of the Presidential Inauguration.
Source: Nielsen Panel, L+SD, 1/20/2025-1/26/2025. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- TODAY ranks #1 across-the-board for the 13th consecutive week, its best streak since April 2012
- TODAY has now won 13 of 18 weeks this season in total viewers
- #1 in A25-54 for 76 consecutive weeks – longest demo win streak in over 5 years (since August 2019)
- TODAY beat GMA by at least 100,000 demo viewers for the 27th week in a row
- #1 in A18-49 for the 77th consecutive week – longest win streak in over 3 years (since May 2021)
- Versus prior year, TODAY improved its advantages over the competition across the board
- Season-to-date, TODAY is the #1 morning show across-the-board for first time in 7 years
TODAY averaged 2.769 million total viewers, beating Good Morning America by +29,000 (+1%) and leading CBS Mornings by +766,000 (+38%)
- TODAY ranked #1 in total viewers for the 13th consecutive week, its best run since April 2012
- TODAY has won 13 of 18 weeks this season in total viewers
- Compared to prior year, TODAY turned its total viewership gap into a win vs. GMA (+29,000 vs. -58,000 prior year) and improved its lead vs. CBS by 71% (+766,000 vs. +448,000 prior year)
TODAY averaged 662,000 A25-54 viewers, beating GMA by +184,000 (+38%) and leading CBS by +274,000 (+71%)
- TODAY has been the #1 morning show for 76 consecutive weeks (since 8/14/2023), its longest streak in over five years (since August 2019)
- Compared to prior year, TODAY improved its A25-54 lead over GMA by 32% (+184,000 vs. +139,000 prior year) and vs. CBS by 80% (+274,000 vs. +152,000 prior year)
TODAY averaged 444,000 A18-49 viewers, beating GMA by +143,000 (+47%) and leading CBS by +191,000 (+75%)
TODAY Digital had 6.6M unique visitors
- The brand drove 30.7M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/23/2024-1/26/2025)
TODAY is the #1 ranked morning show across the board this season
Total Viewers:
- TODAY leads GMA by +35,000 total viewers, a reversal from the -182,000 gap seen at this point last year and its biggest advantage in 13 seasons (since 2011-12)
A25-54:
- TODAY leads GMA by +221,000 A25-54 viewers:
- TODAY has widened its demo lead by 86% (+221,000 vs. +119,000 prior year) and is TODAY’s biggest viewer advantage over GMA in 8 seasons (since 2016-17)
- TODAY is drawing its biggest share of A25-54 viewers of network morning shows (44.5%) in 13 seasons (since 2011-12)
