TODAY Tops GMA Across the Board Season-to-Date for First Time in 7 Years
TODAY Grows Demo Lead Over GMA Year Over Year
TODAY Remains #1 in the Key Demo For Past 9 Years
NEW YORK – January 22, 2025 – For the first time in 7 years, TODAY is the top-rated morning show across the board in total viewers, A25-54 and A18-49 season-to-date. For the twelfth week straight, TODAY topped ABC’s “Good Morning America” in both total viewers and the key demo. Additionally, TODAY more than doubled its key demo advantage over GMA versus the prior year .
TODAY is now leading in total viewers by its widest margin in 13 seasons and is posting its biggest key demo lead in 8 seasons, versus GMA.
Source: Nielsen Panel, L+SD, 1/13/2025-1/19/2025. Average audience based on regularly-titled telecasts only.
KEY WEEKLY POINTS:
- TODAY ranks #1 across-the-board for the 12th consecutive week, its best streak since April 2012
- #1 in A25-54 for 75 consecutive weeks – longest demo win streak in over 5 years (since August 2019)
- #1 in A18-49 for the 76th consecutive week – longest win streak in over 3 years (since May 2021)
- TODAY more than doubled its A25-54 and A18-49 advantages over GMA vs. prior year
- Season-to-date, TODAY is the #1 morning show across-the-board for first time in 7 years
TODAY averaged 2.843 million total viewers, beating Good Morning America by +89,000 (+3%) and leading CBS Mornings by +812,000 (+40%)
- TODAY ranked #1 in total viewers for the 12th consecutive week, its best run since April 2012
- TODAY has won 12 of 17 weeks this season in total viewers
TODAY averaged 698,000 A25-54 viewers, beating GMA by +207,000 (+42%) and leading CBS by +332,000 (+91%)
- TODAY has been the #1 morning show for 75 consecutive weeks (since 8/14/2023), its longest streak in over five years (since August 2019)
- Compared to prior year, TODAY more than doubled its A25-54 advantage vs. GMA (+207,000 vs. +85,000 prior year) and improved its demo lead over CBS by 65% (+332,000 vs. +201,000 prior year)
TODAY averaged 464,000 A18-49 viewers, beating GMA by +171,000 (+58%) and leading CBS by +242,000 (+109%)
TODAY Digital had 8.7M unique visitors
- The brand drove 21.8M video views across on and off net platforms
2023-24 SEASON-TO-DATE (9/23/2024-1/19/2025)
TODAY is the #1 ranked morning show across the board this season
Total Viewers:
- TODAY leads GMA by +36,000 total viewers, a reversal from the -190,000 gap seen at this point last year and its biggest advantage in 13 seasons (since 2011-12)
